To say that the jury has repeatedly flip-flopped on the use of hashtags on social media platforms would be a dramatic understatement. It seems like every year…
Video marketing remains the king of driving engagement online, with 92% of mobile viewers sharing videos with others, and 52% of consumers reporting that videos make them…
Social media isn’t just for reconnecting with old friends and meeting new ones anymore – platforms like Facebook and Instagram have launched ecommerce elements to their popular…
Digital marketing is a constantly evolving landscape, making it difficult to know what works on a month-to-month basis, let alone on a year-to-year one. Each year we…
Users value transparency now more than ever before – the more transparent a business is, the better a business’s relationship is with its customers. Transparency creates trust,…
Since its inception, Facebook has become an important medium for businesses to reach new and existing clients. Having a Facebook business page is commonplace, serving as an…
When it comes to digital marketing strategy, quality content is king. Compelling content can be used to attract new audiences (and customers) to your organization, create loyalty,…
Social media is one of the most important elements of any business’s digital marketing strategy. Each channel, be it Facebook, Twitter, Instagram, Snapchat, TikTok, or LinkedIn, offers…
The lack of diversity in stock photos has become an increasingly important topic in the design world, especially for companies looking to become more inclusive. North America…