Hashtags: 2021 Best Practices for Each Social Media Platform
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To say that the jury has repeatedly flip-flopped on the use of hashtags on social media platforms would be a dramatic understatement. It seems like every year…
Affordable Ways to Incorporate Video Into Your Marketing Strategy
Video marketing remains the king of driving engagement online, with 92% of mobile viewers sharing videos with others, and 52% of consumers reporting that videos make them…
Instagram Shopping – Is It the Right Choice For Your Business?
Social media isn’t just for reconnecting with old friends and meeting new ones anymore – platforms like Facebook and Instagram have launched ecommerce elements to their popular…
Is Blogging Still Relevant in 2021?
Digital marketing is a constantly evolving landscape, making it difficult to know what works on a month-to-month basis, let alone on a year-to-year one. Each year we…
How to Hide Page Transparency on Facebook – And Why You Don’t Want To
Users value transparency now more than ever before – the more transparent a business is, the better a business’s relationship is with its customers. Transparency creates trust,…
Facebook for Business Lets You Manage Your Company Page Professionally
Since its inception, Facebook has become an important medium for businesses to reach new and existing clients. Having a Facebook business page is commonplace, serving as an…
How To Find Compelling Blog Topics in a Highly Competitive Topic Area
When it comes to digital marketing strategy, quality content is king. Compelling content can be used to attract new audiences (and customers) to your organization, create loyalty,…
How Much Does Google Care About Word Count on a Blog or Webpage?
When creating or updating a website, a common question is “how many words do I need on each page to make the most impact in my SEO?”…
How to Gain Social Media Followers With a Low-Cost Advertising Campaign
Social media is one of the most important elements of any business’s digital marketing strategy. Each channel, be it Facebook, Twitter, Instagram, Snapchat, TikTok, or LinkedIn, offers…
Diverse Stock Photo Resources For Your Website and Social Media
The lack of diversity in stock photos has become an increasingly important topic in the design world, especially for companies looking to become more inclusive. North America…