Are Bots Artificially Spiking Your Website Numbers?
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It’s always exciting to see that your website’s traffic is increasing – new eyes on your brand’s content can only be a good thing, right? Unfortunately, this…
Avoiding Vanity Metrics: How to Properly Use Analytics to Gauge Site Performance
It can be exciting when your business is suddenly trending on social media or you get a bunch of visitors to your site. You have thousands of…
How Do You Measure Content Performance?
Content marketing offers your business the opportunity to better connect with customers by providing high quality content that solves problems and answers important questions, as well as…