How Much Does Google Care About Word Count on a Blog or Webpage?
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When creating or updating a website, a common question is “how many words do I need on each page to make the most impact in my SEO?”…
Duplicate Content: Know When it Affects Your SEO and When it Doesn’t
There is an ongoing debate in the SEO community about whether or not duplicate content affects your site. The phrase “duplicate content penalty” is frequently used, but…
Are Bots Artificially Spiking Your Website Numbers?
It’s always exciting to see that your website’s traffic is increasing – new eyes on your brand’s content can only be a good thing, right? Unfortunately, this…
Meta Tags & Your Website
Meta tags are an important part of your website’s identity, telling search engines and web crawlers what your pages are about and heavily influencing your rank in…
Google is Releasing a Big SEO Update in January 2021: How to Prepare
Since its introduction in 2015, Google’s Google Search Console (GSC) has made monitoring, maintaining and troubleshooting your website’s rank in Google Search results a simple and streamlined…
What is “Quality” Online Content?
If your business has a presence online, chances are very good that you’ve heard about the importance of having “quality content” on your website. Quality content can…
Using Longform Content to Improve Your Website’s SEO
You may have heard that no one reads long articles online. It’s a common misconception and couldn’t be further from the truth. In fact, multiple studies have…
Why the Most Popular Topics Aren’t the Best Choice to Blog About to Boost SEO
Part of being an expert at something is not blindly following all of the other lemmings as they jump off of a cliff. This is an apt…
How Often Should You Blog?
Original content is one of the best ways your company can stand out online. Blogs offer your business a unique way to address and solve the problems…
What is SEO-Optimized Content?
Search engine optimization (SEO) is essential to online success. Google favours high quality, relevant content when returning search results. Optimized content is more likely to appear at…