Optimize Your Google My Business Listing to Improve SEO
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Google My Business (GMB) is one of the most important ways for your business to succeed in local search engine results. A well-optimized GMB listing can have…
Is Blogging Still Relevant in 2021?
Digital marketing is a constantly evolving landscape, making it difficult to know what works on a month-to-month basis, let alone on a year-to-year one. Each year we…
How do Good Online Reviews Affect Search Engine Optimization (SEO)?
It’s well-known that customer reviews drive business by increasing brand trust, but do those 5-star reviews matter for your business’ search engine optimization (SEO) efforts? The answer…
Duplicate Content: Know When it Affects Your SEO and When it Doesn’t
There is an ongoing debate in the SEO community about whether or not duplicate content affects your site. The phrase “duplicate content penalty” is frequently used, but…
Are Bots Artificially Spiking Your Website Numbers?
It’s always exciting to see that your website’s traffic is increasing – new eyes on your brand’s content can only be a good thing, right? Unfortunately, this…
Google is Releasing a Big SEO Update in January 2021: How to Prepare
Since its introduction in 2015, Google’s Google Search Console (GSC) has made monitoring, maintaining and troubleshooting your website’s rank in Google Search results a simple and streamlined…
What is SEO-Optimized Content?
Search engine optimization (SEO) is essential to online success. Google favours high quality, relevant content when returning search results. Optimized content is more likely to appear at…
COVID and the Importance of Regular NAPS Updates
The COVID-19 pandemic has made it clear that in order for businesses to stay successful, they must maintain a constant line of communication with their clients and…