Everything you do in your business needs to have a goal, including your digital marketing and online activity. Properly installed and monitored web analytics can tell you if your business is meeting measurable goals. If there is no data to support a pivot in your digital strategy, or a major budget spend on a new digital marketing strategy, why would you do it? Web analytics give you the power to make informed decisions about your marketing and digital strategies.
Measure results of your digital
marketing campaigns and website visits accurately
Web analytics can help you determine:
The tools we use – Google Analytics and more
Our website analytics consultants will set up your Google Analytics for decisive performance. Google Analytics doesn’t come with everything installed out of the box; backend code needs to be set up on some of your websites, valuable reports need to be turned on in order to collect data, and much more. ion8’s team will ensure that your Google Analytics are set up so that you can get all the data you need about your online presence in actionable reports.
Google Analytics isn’t the bottom of our toolkit. We can track how your mobile apps are performing, user patterns and behaviours that can help improve your website usability, how your social media channels are performing, and much more. We will create a website and digital analytics plan that is custom-tailored to your business goals.
Ready to take the next step?
Our experts in digital advertising, web design, and cloud communications are excited to partner with you to modify your business processes and guide your team through the transformation.
