Customer relationship management (CRM) software keeps all interactions with customers in one place, making things easier for your customer service department, your sales team, and other business areas.
When it comes to CRM for business, the solution that most business people think of is Salesforce. On top of its core CRM product, Salesforce has multiple solutions for various sectors, including CRM’s custom-built for the financial and health services sectors.
With Salesforce, you can automate marketing, track leads, connect to customers on any platform including email and social, increase your customer retention rates, and analyze customer behaviour trends to see what works best.