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US Privacy Laws Are Changing – Is Your Business Ready?
Cybersecurity is high on the agenda for US lawmakers in 2023, as California, Virginia, and a handful of other states crack down on data protection Online activity has boomed in recent years as more of us rely on the internet to shop, bank, and do business. This surge in e-commerce has lawmakers worried. With more…
Building Better Connections with Clio
ion8 has been getting creative with Clio to offer clients more streamlined solutions at the Clio Cloud Conference. ion8’s software developers and designers have had a busy few months. Working diligently behind the scenes, our team has been creating a range of custom-built integrations to debut at the upcoming 10th annual Clio Cloud Conference in…
The Dos and Don’ts of Website Creation
Stop thinking of your website as a flashy virtual storefront. Done well, it can be a supercharged system that supports your entire operation By George Easton So you’re a $500,000 business and you’d like to be a million dollar business. How do you reach that goal? For many business owners the answer to that…
Mindful Messaging
Cultivate more conscious communication with better inbox etiquette By George Easton In 1993, British anthropologist Robin Dunbar theorized that humans can effectively manage only 150 relationships at a time. Later known as Dunbar’s number, this figure is one to bear in mind next time you open your inbox. If you’re looking at 1,000 emails…
ion8 Tweaks to Zoho’s CRM For a Seamless Sales Process
How our tailor-made sales solution helps convert those all-important leads by Jenna Wojcik This past year, I kept running into a common complaint among ion8 clients – the Zoho CRM was allowing users to convert leads, without actually checking if they qualified. Strong leads and non-starters alike were being funneled into the sales pipeline and…
No, Marketers, Bigger Isn’t Always Better
Chasing conversions might get you big numbers, but they’re rarely a reliable indicator of success By George Easton The internet is not Field of Dreams. You don’t just “build it, and they will come”. Businesses need to make noise in the marketplace if they want to attract customers but even experienced entrepreneurs don’t always…
Workplace Wellness – Why Mindfulness Matters
With the pandemic causing unprecedented stress, anxiety and upheaval, mental health has gone mainstream. Mindfulness is now big business with mental health apps like Calm and Headspace surging to over 50,000 downloads a day in 2020. But mindfulness is more the latest health buzzword. It’s an ancient practice with very modern applications in the workplace,…
From Tool Hopping to Tool Fatigue
The hidden cost of free trials by George Easton Your company has grown beyond the scope of your current project management system, what do you do? You begin the hunt for a new tool. You do your market research – browsing through some internet searches, reading a few trade blogs. You ask people for recommendations…
Google Drive Update Delivers More Secure Cloud Storage
If you use Google Workspace, you should be aware of its latest Drive update which aims to plug potential leaks in file sharing and enhance data privacy. Introduced in mid-September, the update addresses a longstanding issue concerning who can view and edit files in a user’s Google shared drive. It may not apply to all…
Full Service vs Full Cycle
Management consultancy comes in many forms, a full cycle approach can help you articulate and achieve your goals By George Easton Being too close to a business can ruin your perspective on what that business actually needs. I see this again and again with clients – they come to me with a list of what…