The Dos and Don’ts of Website Creation
Stop thinking of your website as a flashy virtual storefront. Done well, it can be a supercharged system that supports your entire operation By George Easton …
Mindful Messaging
Cultivate more conscious communication with better inbox etiquette By George Easton In 1993, British anthropologist Robin Dunbar theorized that humans can effectively manage only 150 relationships…
ion8 Tweaks to Zoho’s CRM For a Seamless Sales Process
How our tailor-made sales solution helps convert those all-important leads by Jenna Wojcik This past year, I kept running into a common complaint among ion8 clients –…
No, Marketers, Bigger Isn’t Always Better
Chasing conversions might get you big numbers, but they’re rarely a reliable indicator of success By George Easton The internet is not Field of Dreams. You…
Workplace Wellness – Why Mindfulness Matters
With the pandemic causing unprecedented stress, anxiety and upheaval, mental health has gone mainstream. Mindfulness is now big business with mental health apps like Calm and Headspace…
From Tool Hopping to Tool Fatigue
The hidden cost of free trials by George Easton Your company has grown beyond the scope of your current project management system, what do you do? You…
Google Drive Update Delivers More Secure Cloud Storage
If you use Google Workspace, you should be aware of its latest Drive update which aims to plug potential leaks in file sharing and enhance data privacy.…
Full Service vs Full Cycle
Management consultancy comes in many forms, a full cycle approach can help you articulate and achieve your goals By George Easton Being too close to a business…
Automate your Marketing with Zoho MarketingHub
When used to its fullest potential, marketing automation can revolutionize the way businesses handle their marketing efforts, allowing teams to shed time-consuming tasks and increase marketing efficiency,…
Hashtags: 2021 Best Practices for Each Social Media Platform
To say that the jury has repeatedly flip-flopped on the use of hashtags on social media platforms would be a dramatic understatement. It seems like every year…