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Building Better Connections with Clio
October 8, 2022
Building Better Connections with Clio

ion8 has been getting creative with Clio to offer clients more streamlined solutions at the Clio Cloud Conference. ion8’s software developers and designers have had a busy few months. Working diligently behind the scenes, our team has been creating a range of custom-built integrations to debut at the upcoming 10th annual Clio Cloud Conference in…

The Dos and Don’ts of Website Creation
April 18, 2022
The Dos and Don’ts of Website Creation

Stop thinking of your website as a flashy virtual storefront. Done well, it can be a supercharged system that supports your entire operation By George Easton   So you’re a $500,000 business and you’d like to be a million dollar business. How do you reach that goal? For many business owners the answer to that…

Mindful Messaging
March 18, 2022
Mindful Messaging

Cultivate more conscious communication with better inbox etiquette  By George Easton   In 1993, British anthropologist Robin Dunbar theorized that humans can effectively manage only 150 relationships at a time. Later known as Dunbar’s number, this figure is one to bear in mind next time you open your inbox. If you’re looking at 1,000 emails…

ion8 Tweaks to Zoho’s CRM For a Seamless Sales Process
March 16, 2022
ion8 Tweaks to Zoho’s CRM For a Seamless Sales Process

How our tailor-made sales solution helps convert those all-important leads by Jenna Wojcik This past year, I kept running into a common complaint among ion8 clients – the Zoho CRM was  allowing users to  convert leads, without actually checking if they qualified. Strong leads and non-starters alike were being funneled into  the sales pipeline and…

No, Marketers, Bigger Isn’t Always Better
March 10, 2022
No, Marketers, Bigger Isn’t Always Better

Chasing conversions might get you big numbers, but they’re rarely a reliable indicator of success By George Easton   The internet is not Field of Dreams. You don’t just “build it, and they will come”. Businesses need to make noise in the marketplace if they want to attract customers but even experienced entrepreneurs don’t always…

Workplace Wellness – Why Mindfulness Matters
February 11, 2022
Workplace Wellness – Why Mindfulness Matters

With the pandemic causing unprecedented stress, anxiety and upheaval, mental health has gone mainstream. Mindfulness is now big business with mental health apps like Calm and Headspace surging to over 50,000 downloads a day in 2020. But mindfulness is more the latest health buzzword. It’s an ancient practice with very modern applications in the workplace,…

From Tool Hopping to Tool Fatigue
February 9, 2022
From Tool Hopping to Tool Fatigue

The hidden cost of free trials by George Easton Your company has grown beyond the scope of your current project management system, what do you do? You begin the hunt for a new tool. You do your market research – browsing through some internet searches, reading a few trade blogs. You ask people for recommendations…

Google Drive Update Delivers More Secure Cloud Storage
February 7, 2022
Google Drive Update Delivers More Secure Cloud Storage

If you use Google Workspace, you should be aware of its latest Drive update which aims to plug potential leaks in file sharing and enhance data privacy. Introduced in mid-September, the update addresses a longstanding issue concerning who can view and edit files in a user’s Google shared drive. It may not apply to all…

Full Service vs Full Cycle
February 4, 2022
Full Service vs Full Cycle

Management consultancy comes in many forms, a full cycle approach can help you articulate and achieve your goals By George Easton Being too close to a business can ruin your perspective on what that business actually needs.  I see this again and again with clients – they come to me with a list of what…

Automate your Marketing with Zoho MarketingHub
January 26, 2022
Automate your Marketing with Zoho MarketingHub

When used to its fullest potential, marketing automation can revolutionize the way businesses handle their marketing efforts, allowing teams to shed time-consuming tasks and increase marketing efficiency, generate qualified leads, improve lead conversion, and create a more personalized marketing strategy that will better resonate with different segments of your audience. Using an intelligent marketing automation…

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