Google Analytics is arguably one of the best web analytics tools available – and most of its functionality is free. It tracks everything you need to know about your website visitors including where they came from, what their behaviour is like on the site, what content they are reading, and most importantly where they are converting to solid leads.
The team at ion8 has been designing and setting up websites with Google Analytics for years. And it isn’t as simple as just ensuring that the right tracking code is installed on your website. Some Google Analytics features need to be manually turned on in order to gather valuable data. It’s also not the most user-friendly design for first-timers, and you may need some guidance on where to find specific analytics that are important to your business.
