When used to its fullest potential, marketing automation can revolutionize the way businesses handle their marketing efforts, allowing teams to shed time-consuming tasks and increase marketing efficiency, generate qualified leads, improve lead conversion, and create a more personalized marketing strategy that will better resonate with different segments of your audience.
Using an intelligent marketing automation solution can make all these things possible and much more, bringing your sales and marketing teams closer together to create a more effective workforce. Marketing automation solutions like Zoho MarketingHub can even enable features like lead scoring and nurturing for your sales team, giving employees a better idea of where to focus their efforts, notifying them when new leads turn into sales qualified leads, and allow your marketing team to create drip campaigns which focus on converting leads into prospects.
Lead scoring makes it easier to identify promising leads and nurture prospects
Zoho MarketingHub, one of the many cloud workplace apps found within Zoho One, offers businesses a chance to take control over their marketing through an all-in-one marketing automation tool. With MarketingHub, businesses can easily manage all marketing activities across a wide variety of platforms like social media, email marketing, and SMS marketing, letting you generate higher quality leads, increase conversions, and maintain healthier relationships with your customers.
One of the most useful features first introduced in Zoho CRM and continued with by Zoho MarketingHub is lead scoring. Lead scoring allows your team to identify which leads should be sold to first since they meet specific parameters your organization sets. MarketingHub’s lead scoring features lets you see how leads respond to and interact with your marketing activities, allowing you to score things like email opens, clicks, forwards, and even track which pages of your website they viewed. This means having a better idea of what your leads are interested in, enabling your sales and marketing teams to personalize their experience and better nurture them during their journey.
Personalize your marketing campaigns with Zoho MarketingHub
With an intelligent marketing automation solution like Zoho MarketingHub, your marketing department can create a personalized experience for all leads from their very first interaction with your business. Rather than spending all your time on time consuming manual tasks, your teams can focus more of their time and effort on creating personalized customer journeys made possible by MarketingHub’s segmentation and reporting capabilities. Creating customer segments and personas allows you to better target potential customers on social media and platforms like Google Ads, develop custom drip marketing campaigns, and better connect with the elusive audiences you’ve always wanted to attract.
MarketingHub should be integrated with tools like Zoho CRM, enabling businesses to sync their CRM leads and see exactly where leads are in the drip funnel process. Integrations with other Zoho apps and third party platforms like Facebook, Twitter, LinkedIn, Google Drive, and Office 365 means you’ll be able to reach leads from anywhere.
Zoho MarketingHub offers the same benefits seen in solutions like HubSpot, but at a fraction of the cost. With a subscription to Zoho One, your business gains access to MarketingHub and dozens of other Zoho apps including Zoho CRM, Books, Invoice, Desk, Campaigns, and many other useful integrated solutions for your business.
ion8 is a Zoho Advanced Partner with a full team of experienced Zoho certified consultants and professionals. Our team has worked with businesses of all sizes and sectors to implement and integrate Zoho apps like MarketingHub, creating custom integrations with third-party solutions and ensuring that clients unlock the true potential of the Zoho ecosystem. To find out more about ion8 can transform your business with marketing automation made possible by Zoho MarketingHub, reach out to our team today.