Email marketing is an important part of any effective marketing campaign. Newsletters can help your company reach an audience that is already engaged with your business, keeping customers informed about special offers, new products and services, and upcoming events. They also serve as an easy to measure method of strengthening your brand image with new and existing customers. Crafting effective email marketing campaigns requires an intuitive email marketing solution like Mailchimp and Constant Contact.

These platforms are made even more powerful through custom integrations with Zoho CRM, offering your sales staff access to email marketing campaign information and giving them the tools needed to convert leads.

How to integrate Zoho CRM with Mailchimp

Mailchimp is undoubtedly one of the most popular email marketing platforms available, featuring an easy-to-use drag and drop interface, in-depth analytics, and more. Mailchimp for Zoho CRM offers users the opportunity to take advantage of both platforms, giving sales reps access to vital information about email marketing campaigns and allowing them to better focus their efforts on promising leads.

Mailchimp for Zoho is a free integration developed by Zoho that maps data from Mailchimp campaigns to the Campaigns module in Zoho CRM. Mailchimp subscribers are also mapped to Contacts or Leads in CRM, making it easier to keep track of leads generated from email marketing campaigns. Data from both platforms can be synchronized individually or both ways with two-way data synchronization, with custom mapping settings that ensure you’ll be able to keep information consistent and tidy.

Connecting Zoho CRM with Constant Contact

Constant Contact is another popular email marketing tool used by businesses around the world to run campaigns. Constant Contact has created a Sync App for Zoho CRM to Constant Contact, which allows you to sync and manage contacts, leads, and prospects from Zoho CRM to your Constant Contact master list. This is all done seamlessly without any need for endless exporting and important, and without worries about information not syncing correctly. The Sync App is the perfect way for Constant Contact users to stay up-to-date on contacts and leads and save time by eliminating the need for data entry.

Zoho Campaigns: A smarter email marketing alternative

Businesses that are looking for a smarter email marketing alternative to established platforms like Mailchimp and Constant Contact should look no further than Zoho Campaigns, an easy-to-use tool that helps your team develop engaging email campaigns. Zoho Campaigns features a wide variety of free templates to help you create the best looking campaigns that are sure to grab the attention of customers and leads.

Integration with Zoho CRM ensures that your team can sync data between both tools, allowing you to send out emails and view campaigns results from inside your CRM solution. Follow-ups can be easily automated so that leads don’t slip through the cracks, and dynamic messages let every contact feel like messages are written just for them. Zoho Campaigns seamlessly integrates with solutions including G Suite, Facebook, LinkedIn, SurveyMonkey, Shopify, and many more.

The experts at ion8 also have custom services that can automatically eliminate emails from your Zoho Campaigns list that are not deliverable either through a hard or soft bounce, automatically scrubbing your list without the need for a person to do anything. Zoho One clients also have access to Sales IQ, which uses cookies to track anyone who opens your email campaigns and will show you when they come to your website to purchase or otherwise convert.

The team at ion8 is experienced in seamlessly integrating Zoho CRM with email marketing tools like Mailchimp and Constant Contact, helping you get the most out of your future campaigns. ion8 is an all-in-one agency featuring a team of experienced designers, digital marketers, consultants, integration experts, and more.

Our team is ready to take on projects of all sizes, ready to improve your company’s sales funnel, unify your workplace technology and communications, and deliver consistent and high quality brand messaging and marketing efforts. For more information about everything ion8 can do for your business, contact us today.