With the COVID-19 pandemic fundamentally affecting the way that businesses operate, many retailers are looking for an easy way to offer their products online. Offering a seamless experience to customers is important, and ensures that businesses can continue to operate successfully until the world returns to some semblance of normalcy. Unfortunately, not all ecommerce platforms are made equal – some are unintuitive, clunky, and just plain unreliable, while others are time tested, secure, and robust enough to offer customers a seamless shopping experience that they’ll enjoy over and over again.

There’s a good chance that at the beginning of the pandemic, your business scrambled to cobble together a temporary ecommerce presence in order to weather the storm. Unfortunately, these solutions weren’t built to last, and their flaws are probably becoming more apparent with each passing day. Businesses doing a significant amount of ecommerce during the pandemic need to look to a more versatile platform.

Ecommerce plugins on your business’s WordPress website simply aren’t secure or reliable enough to offer your business a long-term solution – something you very well might need since the pandemic currently has no end in sight. The solution is to invest your time and energy into Shopify, which offers your business the tools and features needed to get ahead in the world of digital retail, giving your business a competitive advantage. Migrating from WordPress to Shopify is easy, and offers your business more of the tools and features you need to succeed online.

How can I have a blog on Shopify? 

One of the primary reasons for using WordPress is its impressive blogging features. What few people realize is that Shopify offers a versatile blog feature that’s every bit as robust as WordPress. Blogs are an excellent way to attract new viewers to your website and establish your business as a leader in the sector. 

Each Shopify store comes with a built-in blogging engine that can be used to attract more attention to your ecommerce platform, building up your brand as a thought leader in the process. Fear not, if your business decides to transition from WordPress to Shopify, you’ll lose nothing in the migration process – especially when the process is handled by an experienced professional.

Is Shopify just as good as WordPress for SEO?

While WordPress may boast some very slight coding advantages and SEO-focused plugins that can help improve SEO, both are on the same footing in terms of total SEO optimization. As long as your digital marketing efforts are following SEO best practices wherever possible, your online platform won’t make much of a difference. If you’re a local business catering only to areas around you, it’s almost more important to take advantage of services including Google My Business and Podium to boost your local SEO and encourage local reviews. These platforms, combined with SEO best practices on your Shopify store, will ensure that your business’s SEO is well optimized and that your store is seen by as many people as possible.

What if I want to stick with WordPress but still use Shopify? 

If your business isn’t ready to make the full transition to using Shopify as its full ecommerce platform, you can still use Shopify on your WordPress website. All you have to do is embed a Shopify Buy Button on your WordPress site

This essentially turns your WordPress into a digital storefront with just a few clicks, giving your customers a more secure and reliable shopping experience. This is the perfect solution for businesses looking to online sales as a temporary solution or who only want to do a minor amount of business online. If you’re looking for a long term ecommerce solution, it’s strongly recommended that you eventually make the full transition from WordPress to Shopify in order to get a more robust experience.

Can you do this for me?

Yes. ion8 is an all-in-one business consultancy and a longstanding Shopify Partner with a full team of ecommerce, digital marketing, and design experts ready to help your business make the transition to a digital storefront that offers customers the flexibility, security, and reliability they deserve. Our experienced team has helped many businesses seamlessly migrate their digital storefronts to Shopify and create beautifully customized online stores, allowing you to increase sales, improve SEO, and easily scale your business.

We can also help you make an informed decision about whether your business needs Shopify, another ecommerce solution, or if you should continue on with what you already have. No matter what your ecommerce needs are, ion8 stands ready to help you achieve your goals. For more information on how we can help transform your business, get in touch with us today.